You probably don’t realize it, but the world around us is filled with tons of untapped potential to make some very power marketing messages using simple design. Nature and architecture are both full of crazy patterns, abstract figures, natural and unnatural shapes, all looking to be designed into something clever.
Some design is just CRAP. Some crap can be beautiful, and some crap is just… crap. There is a difference between the two. One is executed following foundational design principles that structure any asset for success, and another is executed with no guidelines or understanding of design principles. How can you make sure you are designing the right CRAP?