
Eric Smejkal

Eric Smejkal
541.706.1155
eric@smejkal.design
Linkedin
OBJECTIVE
To lead, innovate and be challenged in a graphic design or marketing position. Analyze and improve user experience and implement marketing strategies in a team-based environment.
OBJECTIVE
To lead, innovate and be challenged in a graphic design or marketing position. Analyze and improve user experience and implement marketing strategies in a team-based environment.
EXPERIENCE
HAWKE MEDIA • Web Manager • 02.2016 – Present
- Onboard new hires onto internal platforms, workflows, and processes
- Manage the internal web development process from concept through completion
- Test and build new processes within the team that help improve efficiencies
- Translate marketing objectives for new clients into clear creative strategies
- Assign all incoming clients to the appropriate team members
- Develop new ways to improve team culture and ensure a positive work environment
- Manage work levels of team members to cultivate an efficient work balance
- Lead the web team in project management and meeting deadlines
- Ensure all work output is meeting and exceeding client expectations and standards
- Audit all web projects to check for functionality errors & UI / UX improvements
- Meet with business development to ensure all incoming projects are scoped properly
- Train sales on the nuances of web development and how to properly sell into our process
- Meet with prospective clients to answer any web questions required before signing
- Research new technologies and trends in the web development and graphic design industry
- Test & onboard new platforms that could potentially increase team effectiveness
- Meet with other platforms to foster and cultivate partnerships that are beneficial for the team
- Meet and interview potential new candidates to join our team
- Continue to build websites for clients of my own and set examples for team members
- Branding design including logo, packaging, typography and implementation into websites
- Organize photo shoots for clients, and direct shoots to follow a branded storyboard
- Optimize e-commerce websites for conversions, and improve revenue
DISTRACTIVE MEDIA • Art Director • 12.2014 – 01.2016
- Project manage all digital asset production from initial concept through QA
- User interface design for mobile web “app”s displayed through our network
- Design mobile web app wireframes for developer handoff
- User experience research for client specific campaigns
- Marketing asset design for print and online display advertising
- Quality assurance tests on all designs that were produced
- Maintain branding consistency during QA across all campaigns
- Manage client relationships for venues and web app designs
- Install wireless networks in venues to display our network
UNIVERSITY GRAPHIC SYSTEMS • Marketing Manager • 10.2014 – 07.2015
- Build and execute new product & service campaigns
- Train & mentor new marketing interns and build projects for each quarter
- Present for new students on the process, challenges and benefits of being a marketing manager
- Design, print and set up all advertising campaigns around campus for UGS
- Develop our brand identity and presence, and manage it for consistency across all mediums
- Develop social media campaigns, build and engage with our social following
EXPERIENCE
HAWKE MEDIA • Senior Designer
02.2016 – Present
- Build customized front-end websites using creative design and custom code
- E-mail campaign design for large brands, including fortune 500 companies
- Branding design including logo, packaging, typography and implementation into websites
- Design style guides for new brands and build into a brand book throughout the engagement
- Design Hawke Media’s new website to improve brand voice, and modernize our image
- Organize photo shoots for clients, and direct shoots to follow a branded storyboard
- Assist members of the Hawke Media team with tracking pixels problems and other dev issues
- Learn the process of other channels at Hawke Media, to create more well rounded websites
- Training of new hires on how to execute the website development process successfully
- Research WordPress and Shopify plugins to build a repository of solutions for our clients
- Optimize e-commerce websites for conversions, and improve revenue
- Improved the success rate around the front-end web development service
- Developed a new process for the execution of website builds on WordPress and Shopify
- Improved web designs by suggesting foundational elements of the design hierarchy before builds
- Improved retention rates by emphasizing scope, and clearly defining our process in kickoffs
DISTRACTIVE MEDIA • Art Director
12.2014 – 01.2016
- Project manage all digital asset production from initial concept through QA
- User interface design for mobile web “app”s displayed through our network
- Design mobile web app wireframes for developer handoff
- User experience research for client specific campaigns
- Marketing asset design for print and online display advertising
- Quality assurance tests on all designs that were produced
- Maintain branding consistency during QA across all campaigns
- Manage client relationships for venues and web app designs
- Install wireless networks in venues to display our network
UNIVERSITY GRAPHIC SYSTEMS
Marketing Manager
10.2014 – 07.2015
- Build and execute new product & service campaigns
- Train & mentor new marketing interns and build projects for each quarter
- Present for new students on the process, challenges and benefits of being a marketing manager
- Design, print and set up all advertising campaigns around campus for UGS
- Develop our brand identity and presence, and manage it for consistency across all mediums
- Develop social media campaigns, build and engage with our social following
EDUCATION
CALIFORNIA POLYTECHNIC STATE UNIVERSITY • 09.2011 – 07.2015
Field of Study: Graphic Communications
Concentration: Management & Design
Degree: Bachelor of Science, Spring 2015
EDUCATION
CALIFORNIA POLYTECHNIC STATE UNIVERSITY
09.2011 – 07.2015
Field of Study: Graphic Communications
Concentration: Management & Design
Degree: Bachelor of Science, Spring 2015
TECHNICAL SKILLS
MASTERIES
- Adobe Photoshop
- Adobe Illustrator
- WordPress
- Shopify
- HTML & CSS
SPECIALTIES
- Adobe InDesign
- Sketch
- Klaviyo
- Hubspot
- Javascript / Liquid / PHP
PROFICIENCIES
- Cinema 4D
- Salesforce
- Microsoft Excel
- Keynote & Powerpoint
- JSON & jQuery
TECHNICAL SKILLS
MASTERIES
- Adobe Photoshop
- Adobe Illustrator
- WordPress
- Shopify
- HTML & CSS
SPECIALTIES
- Adobe InDesign
- Sketch
- Klaviyo
- Hubspot
- Javascript / Liquid / PHP
PROFICIENCIES
- Cinema 4D
- Salesforce
- Microsoft Excel
- Keynote & Powerpoint
- JSON & jQuery
QUALITIES
I BELIEVE
- There is no time in my life to create half-assed designs
- Being pixel perfect is half of a strong work ethic
- Cross-collaboration is the best way to ensure top-notch deliverables
- Without constructive criticism, you are never truly finished
- Focus on personal health will always increase work quality
PASSIONS
- UX Design
- Ad Campaign Design
- Branding
- Leadership
- Working In Teams
QUALITIES
I BELIEVE
- There is no time in my life to create half-assed designs
- Being pixel perfect is half of a strong work ethic
- Cross-collaboration is the best way to ensure top-notch deliverables
- Without constructive criticism, you are never truly finished
- Focus on personal health will always increase work quality
PASSIONS
- UX Design
- Ad Campaign Design
- Branding
- Leadership
- Working In Teams