Eric Smejkal
541.706.1155
eric@smejkal.design
11294 Utopia Avenue, Culver City, CA 90230
Linkedin
Eric Smejkal
541.706.1155
eric@smejkal.design
11294 Utopia Avenue, Culver City, CA 90230
Linkedin
OBJECTIVE

To lead, innovate and be challenged in a graphic design or marketing position. Analyze and improve user experience and implement marketing strategies in a team-based environment.

OBJECTIVE

To lead, innovate and be challenged in a graphic design or marketing position. Analyze and improve user experience and implement marketing strategies in a team-based environment.

EXPERIENCE
HAWKE MEDIA  •  Senior Designer  •  02.2016 – Present
  • Build customized front-end websites using creative design and custom code
  • E-mail campaign design for large brands, including fortune 500 companies
  • Branding design including logo, packaging, typography and implementation into websites
  • Design style guides for new brands and build into a brand book throughout the engagement
  • Design Hawke Media’s new website to improve brand voice, and modernize our image
  • Organize photo shoots for clients, and direct shoots to follow a branded storyboard
  • Assist members of the Hawke Media team with tracking pixels problems and other dev issues
  • Learn the process of other channels at Hawke Media, to create more well rounded websites
  • Training of new hires on how to execute the website development process successfully
  • Research WordPress and Shopify plugins to build a repository of solutions for our clients
  • Optimize e-commerce websites for conversions, and improve revenue
  • Improved the success rate around the front-end web development service
  • Developed a new process for the execution of website builds on WordPress and Shopify
  • Improved web designs by suggesting foundational elements of the design hierarchy before builds
  • Improved retention rates by emphasizing scope, and clearly defining our process in kickoffs
DISTRACTIVE MEDIA  •  Art Director  •  12.2014 – 01.2016
  • Project manage all digital asset production from initial concept through QA
  • User interface design for mobile web “app”s displayed through our network
  • Design mobile web app wireframes for developer handoff
  • User experience research for client specific campaigns
  • Marketing asset design for print and online display advertising
  • Quality assurance tests on all designs that were produced
  • Maintain branding consistency during QA across all campaigns
  • Manage client relationships for venues and web app designs
  • Install wireless networks in venues to display our network
UNIVERSITY GRAPHIC SYSTEMS  •  Marketing Manager  •  10.2014 – 07.2015
  • Build and execute new product & service campaigns
  • Train & mentor new marketing interns and build projects for each quarter
  • Present for new students on the process, challenges and benefits of being a marketing manager
  • Design, print and set up all advertising campaigns around campus for UGS
  • Develop our brand identity and presence, and manage it for consistency across all mediums
  • Develop social media campaigns, build and engage with our social following
EXPERIENCE
HAWKE MEDIA  •  Senior Designer
02.2016 – Present
  • Build customized front-end websites using creative design and custom code
  • E-mail campaign design for large brands, including fortune 500 companies
  • Branding design including logo, packaging, typography and implementation into websites
  • Design style guides for new brands and build into a brand book throughout the engagement
  • Design Hawke Media’s new website to improve brand voice, and modernize our image
  • Organize photo shoots for clients, and direct shoots to follow a branded storyboard
  • Assist members of the Hawke Media team with tracking pixels problems and other dev issues
  • Learn the process of other channels at Hawke Media, to create more well rounded websites
  • Training of new hires on how to execute the website development process successfully
  • Research WordPress and Shopify plugins to build a repository of solutions for our clients
  • Optimize e-commerce websites for conversions, and improve revenue
  • Improved the success rate around the front-end web development service
  • Developed a new process for the execution of website builds on WordPress and Shopify
  • Improved web designs by suggesting foundational elements of the design hierarchy before builds
  • Improved retention rates by emphasizing scope, and clearly defining our process in kickoffs
DISTRACTIVE MEDIA  •  Art Director
12.2014 – 01.2016
  • Project manage all digital asset production from initial concept through QA
  • User interface design for mobile web “app”s displayed through our network
  • Design mobile web app wireframes for developer handoff
  • User experience research for client specific campaigns
  • Marketing asset design for print and online display advertising
  • Quality assurance tests on all designs that were produced
  • Maintain branding consistency during QA across all campaigns
  • Manage client relationships for venues and web app designs
  • Install wireless networks in venues to display our network
UNIVERSITY GRAPHIC SYSTEMS
Marketing Manager
10.2014 – 07.2015
  • Build and execute new product & service campaigns
  • Train & mentor new marketing interns and build projects for each quarter
  • Present for new students on the process, challenges and benefits of being a marketing manager
  • Design, print and set up all advertising campaigns around campus for UGS
  • Develop our brand identity and presence, and manage it for consistency across all mediums
  • Develop social media campaigns, build and engage with our social following
EDUCATION
CALIFORNIA POLYTECHNIC STATE UNIVERSITY  •  09.2011 – 07.2015

Field of Study: Graphic Communications
Concentration: Management & Design
Degree: Bachelor of Science, Spring 2015

EDUCATION
CALIFORNIA POLYTECHNIC STATE UNIVERSITY
09.2011 – 07.2015

Field of Study: Graphic Communications
Concentration: Management & Design
Degree: Bachelor of Science, Spring 2015

TECHNICAL SKILLS
MASTERIES
  • Adobe Photoshop
  • Adobe Illustrator
  • WordPress
  • Shopify
  • HTML & CSS
SPECIALTIES
  • Adobe InDesign
  • Sketch
  • Klaviyo
  • Hubspot
  • Javascript / Liquid / PHP
PROFICIENCIES
  • Cinema 4D
  • Salesforce
  • Microsoft Excel
  • Keynote & Powerpoint
  • JSON & jQuery
TECHNICAL SKILLS
MASTERIES
  • Adobe Photoshop
  • Adobe Illustrator
  • WordPress
  • Shopify
  • HTML & CSS
SPECIALTIES
  • Adobe InDesign
  • Sketch
  • Klaviyo
  • Hubspot
  • Javascript / Liquid / PHP
PROFICIENCIES
  • Cinema 4D
  • Salesforce
  • Microsoft Excel
  • Keynote & Powerpoint
  • JSON & jQuery
QUALITIES
I BELIEVE
  • There is no time in my life to create half-assed designs
  • Being pixel perfect is half of a strong work ethic
  • Cross-collaboration is the best way to ensure top-notch deliverables
  • Without constructive criticism, you are never truly finished
  • Focus on personal health will always increase work quality
PASSIONS
  • UX Design
  • Ad Campaign Design
  • Branding
  • Leadership
  • Working In Teams
QUALITIES
I BELIEVE
  • There is no time in my life to create half-assed designs
  • Being pixel perfect is half of a strong work ethic
  • Cross-collaboration is the best way to ensure top-notch deliverables
  • Without constructive criticism, you are never truly finished
  • Focus on personal health will always increase work quality
PASSIONS
  • UX Design
  • Ad Campaign Design
  • Branding
  • Leadership
  • Working In Teams